Once the 90s rolled around Ray Ban glasses were in decline. Many of the younger generation began to gravitate toward other brands such as Oakley. By 1999 Bausch and Lomb sold the name to an Italian company named Luxottica for $640 million.
Around 2007 Ray Ban began to rise once again as a major competitor within the sunglasses market. Ray Ban used YouTube to promote a video called Never Hide. This video encouraged viewers to live their lives without fear or regret. A new revolution featuring the Ray Ban product was introduced. The Ray Ban product saw a brief resurgence in film but it has enjoyed its former success. Ray Ban is now being reintroduced back into the market and a whole new culture has sprung up around this sunglasses brand.
The Modern Culture of Ray Ban
Ray Ban has become a big hit with many audiences all over the world. In March of 2011 the Ray Ban culture was already in full swing and millions of people around the globe gathered in places such as Istanbul, Paris and Austin. Ray Ban now uses social media to reach out to the modern generation of followers and they are responding. Luxottica also hosts concerts and public gatherings for their sunglasses. They have introduced the Ray Ban Light Ray and the Ray Ban Cats series.
The introduction of pink, blue and green lenses helps to make the new Ray Ban glasses to stand out from the competition. People can now accessorize and use their glasses to make a fashion statement. The new color lenses helps to diversify the sunglasses giving them more of a mass appeal to audiences everywhere.
Luxottica also includes their audiences with their brand. Fans have been known to stream themselves with the Ray Ban line to live audiences. As you can see, Ray Ban is more than just a simple brand it is a part of a new movement.
Many modern pop, rock and EDM stars are joining in and supporting the Ray Ban revolution. These individuals promote the glasses to the masses who follow their music and style. Since they have so much influence many people listen to what they have to say about the Ray Ban brand and the products they have to offer. The article was made possible by vancouver photobooth rental.
Shannon December 11, 2015
Posted In: Uncategorized